The hacker's favorite target: unprepared founders.

What this session is about

It's Saturday afternoon. You're finally relaxing at a BBQ with friends when your phone rings. It's your IT manager. He never calls on weekends. “I think we've been hacked. All our systems are down. They want $200,000 in Bitcoin.” In that moment, cybersecurity stops being an IT topic. It becomes a leadership problem.

This isn't a movie. It happens to businesses like yours every day. Most founders believe cybersecurity becomes important later. After growth, after scale, after “we are big enough.” In reality, cyber incidents don't wait for company size. They happen when businesses become digitally dependent, move fast, and rely on tools that were never designed with risk ownership in mind.

What you'll learn

• Why founders and business owners are such attractive cyber targets
• How most cyber incidents actually start, and why they are rarely sophisticated
• What cyber incidents really cost businesses, beyond just money
• The key decisions that determine whether an incident becomes a disruption or a disaster
• How to think about cybersecurity as a leadership responsibility, not an IT problem

This is for you if you are a...

• Founder or business owner who relies on cloud tools and email to run the business
• Leader whose business stores client or business data online
• Anyone who wants to reduce risk without becoming a technical expert

Not intended for...

• Security engineers looking for technical deep dives
• Anyone seeking tooling comparisons or product demos